Direct orders.
Real results.

Direct orders.
Real results.

Carpia helps multi-site restaurant brands own their ordering, reduce marketplace reliance, and grow repeat business.

Carpia helps multi-site restaurant brands own their ordering, reduce marketplace reliance, and grow repeat business.

Problem

When platforms own the relationship, restaurants lose

Third-party delivery limits visibility, margins, and long-term customer value.

High commission fees

Marketplaces take a large cut of every order, putting pressure on restaurant margins.

No Customer Ownership

Customer data belongs to the platform, limiting direct relationships.

Weakened brand identity

Your restaurant blends in on third-party apps, making repeat orders harder.

Solution

A platform designed for independence

Take ownership of online ordering, customer relationships, and long-term growth.

Custom-Branded Ordering

Create your own restaurant ordering system with a branded website and mobile app. Stand out from marketplaces and own your customer experience end to end.

Full Access to Customer Data
Real-Time Order Tracking
Frictionless Payments
Custom-Branded Ordering

Create your own restaurant ordering system with a branded website and mobile app. Stand out from marketplaces and own your customer experience end to end.

Full Access to Customer Data
Real-Time Order Tracking
Frictionless Payments

How it Works

Getting started with Carpia

A straightforward setup that fits into your existing restaurant operations.

Setup

We set up your branded ordering, menu, and delivery configured under your brand — ready to go.

Launch

Share your branded web ordering link with customers, payments and delivery fully connected. Start accepting direct orders.

Grow

Build loyalty, promotions, and insights help you grow direct sales. Keep more revenue with every direct order.

Growth tools

Tools to turn first-time orders into regulars

Engage customers, encourage repeat visits, and drive more direct orders with built-in loyalty, promotions, and QR ordering.

Loyalty Program

Turn guests into regulars

Build stronger customer relationships with a flexible loyalty program designed to encourage repeat visits, increase lifetime value, and grow sustainable revenue.

Adaptive rewards

Choose points or stamps to match your restaurant’s concept and customer behavior.

Seamless experience

Loyalty integrates smoothly into your branded app and website with an intuitive, modern interface.

Built for repeat visits

Reward every order, visit, and milestone to keep customers engaged and coming back.

Ongoing motivation

Customers always see their next goal, encouraging higher spend and continued participation.

Discounts & Promotions

Drive sales with smart offers

Run flexible promotions that help you fill slow periods, increase order value, and drive consistent revenue, all without relying on third-party platforms.

Target quiet hours

Launch time-based or location-based discounts to turn slow moments into busy hours.

Flexible promotion types

Create percentage discounts, fixed-value offers, promo codes, or seasonal campaigns to match your brand.

Effortless redemption

Promotions apply automatically at checkout, with no extra steps for staff or customers.

Amplified by marketing

Boost reach with push notifications, email, SMS, and AI-driven recommendations.

QR Code Ordering

Let guests order at their own pace

Give customers a faster, more convenient dining experience with QR code ordering that reduces wait times, eases staff workload, and increases order value.

Instant self-service

Guests scan a QR code to browse the menu, order, and pay — without waiting for staff.

Smoother table service

Reduce delays and miscommunication while your team focuses on hospitality.

Built for upsells

Customers easily add extras and see suggestions, increasing average order value.

Personalized experience

Returning guests can see tailored highlights, loyalty rewards, and quick reordering options.

Case Studies

How multi-site restaurant brands succeed with Carpia

Learn how restaurants use Carpia to drive direct orders and improve margins.

Bakery

Date

Royce Cakes: Growing direct orders for celebrations and repeat occasions

Casual Dining

Date

Squeezed: Building repeat customers through direct ordering

Hong Kong Street Food · QSR

Date

Ding Ding: Turning marketplace demand into loyalty-led growth

Pricing

Pricing that works for restaurants

Clear, predictable plans with no marketplace-style commissions.

Foundation

£79

/month per location

+ £195 one-off setup fee per location

For multi-site restaurant brands with 2 to 9 locations.

Everything you need to convert aggregator customers into direct, repeat customers

Included features:

Branded ordering site

Orders and payments

Delivery via Uber Direct

Menu and operations management

Customer data ownership

Loyalty and retention programme (included)

Growth tools

Support

£1.85 per order integration fee applies. Uber Direct delivery fee partially offset by customer delivery charge and menu price uplift.

Scale

Custom

Contact us for setup fee details

Contact us for setup fee details For larger restaurant groups with 10 or more locations

Custom pricing with lower per-location rates as you grow

Everything in Foundation, plus:

Multi-site centralised management

Dedicated commercial support

In-store ordering

£1.85 per order integration fee applies. Uber Direct delivery fee partially offset by customer delivery charge and menu price uplift.

Foundation

£79

/month per location

+ £195 one-off setup fee per location

For multi-site restaurant brands with 2 to 9 locations.

Everything you need to convert aggregator customers into direct, repeat customers

Included features:

Branded ordering site

Orders and payments

Delivery via Uber Direct

Menu and operations management

Customer data ownership

Loyalty and retention programme (included)

Growth tools

Support

£1.85 per order integration fee applies. Uber Direct delivery fee partially offset by customer delivery charge and menu price uplift.

Scale

Custom

Contact us for setup fee details

Contact us for setup fee details For larger restaurant groups with 10 or more locations

Custom pricing with lower per-location rates as you grow

Everything in Foundation, plus:

Multi-site centralised management

Dedicated commercial support

In-store ordering

£1.85 per order integration fee applies. Uber Direct delivery fee partially offset by customer delivery charge and menu price uplift.

Carpia vs Deliveroo and Uber Eats: True Cost Comparison

This comparison reflects realistic negotiated commission rates for multi-site restaurant groups. Larger operators typically secure lower rates through volume agreements, but even at negotiated rates the Carpia model delivers a material margin improvement.

Cost Area

Deliveroo / Uber Eats

Carpia ( + Uber Direct)

Food Commission

20 to 30% per order + VAT (negotiated rate dependent on group size and volume)

£0 food commission

Per Order Fee

Included in commission

£1.85 integration fee per order

Delivery Fee

Platform controlled, paid by customer

Uber Direct rate, partially offset by customer delivery fee and menu price uplift

Monthly Fee

None. Commission compounds on every order

£79 per location

Setup Fee

None

£195 one-off per location

Marketing Fees

Paid boosts and campaigns required

Optional, restaurant controlled

Discount Pressure

10 to 15% typical

None required

Customer Data

Owned by platform

Owned by restaurant

Loyalty Programme

Not included

Included in monthly fee

Refund Control

Platform decides

Merchant visibility

Pricing Control

Limited

Full control

Long-Term Cost

35 to 45% effective cost on every order including marketing and discount spend

Predictable fixed fees plus low per-order costs

Cost Area

Deliveroo / Uber Eats

Carpia ( + Uber Direct)

Food Commission

20 to 30% per order + VAT (negotiated rate dependent on group size and volume)

£0 food commission

Per Order Fee

Included in commission

£1.85 integration fee per order

Delivery Fee

Platform controlled, paid by customer

Uber Direct rate, partially offset by customer delivery fee and menu price uplift

Monthly Fee

None. Commission compounds on every order

£79 per location

Setup Fee

None

£195 one-off per location

Marketing Fees

Paid boosts and campaigns required

Optional, restaurant controlled

Discount Pressure

10 to 15% typical

None required

Customer Data

Owned by platform

Owned by restaurant

Loyalty Programme

Not included

Included in monthly fee

Refund Control

Platform decides

Merchant visibility

Pricing Control

Limited

Full control

Long-Term Cost

35 to 45% effective cost on every order including marketing and discount spend

Predictable fixed fees plus low per-order costs

Bottom line: On a typical month of 200 direct orders at a £25 average basket, even at a negotiated aggregator commission of 25% that is £1,250 in commission costs before any marketing or discount spend. With Carpia the equivalent monthly cost is £79 subscription plus £370 in integration fees. Delivery costs are partially offset by the customer delivery fee and a small delivery menu price uplift, which is standard practice across the industry. The margin difference is material and compounds across every location.

Carpia savings calculator

See how much your group could save by moving orders to a direct channel

Typical negotiated rate for multi-site groups: 20 to 30%
Your average basket value before delivery uplift
Your combined weekly order volume across Uber Eats, Deliveroo and all other platforms. Industry research suggests 60 to 70% of delivery orders are from repeat customers - these are the orders Carpia can convert to direct.
Foundation: 2 to 9 locations. Scale: 10 or more
Uber Direct: £5.00 base + £0.75 per additional half mile after first mile + 20% VAT
10%
Standard practice: 8 to 15% above in-store pricing to offset fulfilment costs

FAQ

Frequently asked questions

Frequently asked questions

Common questions from restaurants considering Carpia.

Common questions from restaurants considering Carpia.

What is a restaurant online ordering system?

It’s a digital platform, usually a website or app, that lets your customers place food orders online. It also allows you to manage and fulfill those orders, helping you grow revenue and serve customers more efficiently.

Can I get a demo of the platform before signing up?

Can I use my own branding?

How does delivery work through Carpia direct ordering?

Do restaurant customers need to download an app to place a direct order?

How does the Carpia loyalty programme work during setup?

Can Carpia manage multiple restaurant locations from one account?

What support does Carpia provide during and after setup?

Are there any long-term contracts or setup commitments for restaurant groups?

Take back control of your online orders

See how Carpia helps multi-site restaurant brands own customer relationships and grow direct orders.

Carpia helps multi-site restaurant brands take back control of online ordering, owning customer relationships, reducing marketplace fees and growing repeat direct orders.

©2026 Carpia. All rights reserved.

Carpia helps multi-site restaurant brands take back control of online ordering, owning customer relationships, reducing marketplace fees and growing repeat direct orders.

©2026 Carpia. All rights reserved.

Carpia helps multi-site restaurant brands take back control of online ordering, owning customer relationships, reducing marketplace fees and growing repeat direct orders.

©2026 Carpia. All rights reserved.