Casual Dining
Squeezed: Building repeat customers through direct ordering
Squeezed is a family-run restaurant that used Carpia to build repeat ordering, improve profitability, and regain control of customer relationships — without disrupting existing delivery operations.
Squeezed
Squeezed is a family-run business that relied heavily on delivery apps for daily orders. While order volume was consistent, the business struggled with low repeat rates and had no access to customer data.
This made long-term growth difficult and margins increasingly pressured.
Challenges
Despite steady demand, Squeezed faced several structural challenges:
Low repeat ordering from existing customers
No access to customer data
Limited ability to build direct relationships
Increasing pressure on margins
A need to keep operations simple as a family-run team
Solutions
Launching a branded direct ordering link
Enabling customer data capture on every direct order
Supporting messaging to encourage loyal customers to order direct
Maintaining delivery reliability using established delivery infrastructure
Rolling out the solution gradually to avoid added complexity
Results
Increased repeat orders from regular customers
Improved profitability on direct sales
Direct communication with customers for updates and offers
Greater control over customer relationships and future growth
Squeezed took back control of its business while laying the foundations for sustainable scale.
