Bakery
Royce Cakes: Growing direct orders for celebrations and repeat occasions
Royce Cakes is a bakery that used Carpia to introduce direct ordering for celebration cakes and desserts, improving margins and building repeat purchases for key occasions.
Royce Cakes
Royce Cakes relied on third-party delivery platforms for celebration cakes and dessert orders. While these platforms supported order volume, high commissions reduced margins and customer relationships were owned by marketplaces.
Challenges
Reliance on third-party platforms created several limitations:
High commission fees reduced profitability on each order
Customer relationships and data were controlled by marketplaces
Limited ability to encourage repeat purchases for birthdays and events
Solutions
Royce Cakes needed to create a direct ordering channel to improve margins, capture customer data and encourage repeat orders, without disrupting existing delivery operations.
Carpia introduced a branded direct ordering experience promoted via social media and in-store messaging, while deliveries continued through trusted delivery infrastructure.
Results
Higher margins on direct orders
Increased repeat purchases for birthdays and special events
Improved visibility into customer behaviour
Royce Cakes strengthened its direct relationship with customers while maintaining delivery reliability.
